We’ve all seen outtakes from favourite movies, concert footage that doesn’t make the final cut or a sneak peek at behind-the-scenes action on a TV show. This type of content is known as BTS (behind-the-scenes) and it captivates audiences because it reveals the real-life people behind the scenes who are putting their heart and soul into a project. In this article, we’ll take a look at why behind the scenes works so well as a marketing strategy and give you some ideas to help your business adapt this style of content to its unique needs.

Why Is Behind the Scenes So Popular?

Humans are inherently curious beings and behind-the-scenes content satisfies that need. Whether it’s a’making-of’ documentary accompanying a blockbuster movie or the behind-the-scenes footage that goes along with a professional video production, viewers love to see the creative process at work and are fascinated by the hard work and dedication involved in creating a finished product.

BTS content is also a great way to build anticipation for an upcoming movie or album release, creating loyalty and a sense of exclusivity among fans. It’s a chance to showcase the craft and professionalism of a team working on a creative project, highlighting their dedication and quality of work.

BTS content humanizes brands and organizations, helping customers connect with them on a personal level and feel more trusting of their brand. Authenticity is often lost in the polished world of modern marketing, but showing your team’s quirks and everyday life can help customers relate to you on a more personal level, building strong connections that translate into sales.